DCTR x BLOCC
Collaboration
A launch this size takes a team.
We delivered the core - strategy, brand, CGI and design, all in-house. But bringing a neighbourhood to life takes specialists too: the people who print, build and install. Our job was to lead the creative and make sure every hand it passed through pulled in the same direction.
DCTR x BLOCC
When it comes to interior design, we love to collaborate with Blocc. In this case, Blocc designed the showhomes and marketing suite in Hill Rise, but our collab ran in both directions.
One brand, in and out, from brief to bedroom.
Strategy
Our brand idea gave Blocc their springboard. Lagom, the Swedish art of just enough, and the calm of a slow Sunday morning, helped them shape every interior choice they made.
Interior Design
Blocc created the show homes and marketing suite with years of expertise, an eye for local craft, and a feel for materials that made every room feel considered and calm.
Visuals
Our in-house CGI team translated Blocc's scheme exactly, so every render felt like the real rooms, not a version of them.
The full circle
Our brand strategy shaped their design brief. The interiors had to feel as considered inside as the brand did outside. And they needed to adopt the lagom principles of sustainability, authenticity and feelign just right.
Marketing suite
Blocc built the physical marketing suite. We built the digital interactive to sit inside it, seamlessly.
Our brand idea gave Blocc their springboard. Lagom, the Swedish art of just enough, and the calm of a slow Sunday morning, helped them shape every interior choice they made.
Blocc created the show homes and marketing suite with years of expertise, an eye for local craft, and a feel for materials that made every room feel considered and calm.
Our in-house CGI team translated Blocc's scheme exactly, so every render felt like the real rooms, not a version of them.
Our brand strategy shaped their design brief. The interiors had to feel as considered inside as the brand did outside. And they needed to adopt the lagom principles of sustainability, authenticity and feelign just right.
Blocc built the physical marketing suite. We built the digital interactive to sit inside it, seamlessly.
Trusted partners
Interior Design - Blocc Interiors designed the show homes and marketing suite, layering local craft and years of expertise into every room.
Signage - Toucan turned our designs into monoliths that belong in the landscape.
Print - Kingsley Print brought the brochures to life with the finish it deserved.
Interactive - InTouch provided the hardware, and install of our interactive for the sales-suite touchscreen.
Pssst - This entire website is built on KERB
Built by DCTR, Kerb is a living, breathing alternative to the PDF brochure. Interactive, trackable, updatable, and built to your development's spec and story.
We built our Hill Rise portfolio in it, so you're not reading about Kerb, you're using it right now.
Got something coming up?
We'd love to hear about it